Nike Innovation Summit, Moynihan Station, NYC —
Concept, Creative Direction, Design
PR Launch and large scale installation
for Nike Innovation products
leading up to the 2016 Olympics.
Installations communicate the benefits
of each product while romancing
the sensation that each innovation provides.
Creative Direction: David Creech
Concept, Art Direction, Design: Kristen Shenk,
Linda Mai-Lotti, Corey Stephens, Kurt Parker,
Beatrice Thompson & Bureau Betak
Dew x NBA 2016-17 Creative Direction —
The Courtside Project was a 360 Dew x NBA campaign,
which celebrated the intersection of basketball, music,
style, art, and culture. I led the branding, visual identity,
& creative direction for the campaign, which spanned
across social, digital, print, OOH, animation, a capsule
collection with apparel designer Don C, and finally at
the Dew x NBA All-Star Weekend branded experience
in NOLA. The Courtside Project was a groundbreaking
campaign for the brand that authentically connected to
the target audience and elevated Dew's unique space
within basketball culture.
Creative Direction: Kristen Shenk
Design: Burn & Broad, Kristen Shenk
Experience Design: Motive, Kristen Shenk, Della Tosin
Animations: Burn & Broad
Photography: Jared Ryder
Campaign Strategy: Motive, Richie Cruz
Rio 16 Olympic Campaign Creative Direction —
Concept, Art Direction, Book Design, Storytelling, Custom Typography
Book served as the initial foundation for the Olympic Creative Direction.
Creative Direction: David Creech
Custom Typography, Art Direction, Book Design: Kristen Shenk
Infographics, Design: Accept & Proceed
Writer: Jason Effmann
Installation —
Brand Experience, presented to LBJ
Art Direction, Design, Storytelling
Book Design —
200-page Limited Edition Book, presented to LBJ
Design, Storytelling
Creative Direction: David Creech
Design Direction: Corey Stephens
Book Design: Kristen Shenk
Installation Design: Kristen Shenk, Travis Barteaux
Writer: Jason Effmann
Media Summit Installation —
Art Direction, Design, Storytelling
Creative Direction: David Creech
Design Direction: Corey Stephens
DNA Room Design: Kristen Shenk
Sculpture: Kendall Buster
Brand Campaign—
Art Direction, Design
Creative Direction: David Creech
Design Direction: Corey Stephens
Art Direction, Design: Kristen Shenk
Retouching: Already Been Chewed
Film: Royale
Brand Campaign —
Concept, Art Direction, Design, Typography
Creative Direction: David Creech
Design Direction: Corey Stephens
Art Direction, Design: Kristen Shenk, Rebecca Parker
Retouching: Happy Finish
Film: Digital Domain
Branding —
Identity, Collateral, Web
Creative Direction, Design: Kristen Shenk
SP15 NikeWomen—
Art Direction, Photography
Creative Direction: David Creech
Design Direction: Corey Stephens
Art Direction, Design: Kristen Shenk, Lisa Hopey
Photographer: Julia Noni
Men’s & Women’s Tees—
Art Direction, Design, Illustration
Creative Direction: Katy Tisch
Design Direction: Kelvin Govey, Mark Thede
Art Direction, Design: Kristen Shenk
Additional Illustration: Various Artists
Brand Campaign —
Concept, Art Direction, Design
Creative Direction: David Creech
Design Direction: Corey Stephens
Art Direction, Design: Kristen Shenk, Corey Stephens
Design, CG, Film: Man vs Machine
Exhibit Design —
Kobe 9 at the Nike Vault
Art Direction, Design
Brand Campaign —
Concept, Typography
Creative Direction: David Creech
Design Direction: Corey Stephens
Art Direction, Design: Kristen Shenk
Design: Denton-Cardew Design
Art: Various Artists
