Dew x NBA 2016-17 Creative Direction — 

The Courtside Project was a 360 Dew x NBA campaign,

which celebrated the intersection of basketball, music,

style, art, and culture. I led the branding, visual identity, 

& creative direction for the campaign, which spanned

across social, digital, print, OOH, animation, a capsule

collection with apparel designer Don C, and finally at

the Dew x NBA All-Star Weekend branded experience

in NOLA. The Courtside Project was a groundbreaking

campaign for the brand that authentically connected to

the target audience and elevated Dew's unique space

within basketball culture.

Creative Direction: Kristen Shenk

Design: Burn & Broad, Kristen Shenk

Experience Design: Motive, Kristen Shenk, Della Tosin

Animations: Burn & Broad

Photography: Jared Ryder

Campaign Strategy: Motive, Richie Cruz