Nike Innovation Summit, Moynihan Station, NYC — 

Concept, Creative Direction, Design

PR Launch and large scale installation

for Nike Innovation products

leading up to the 2016 Olympics.

Installations communicate the benefits

of each product while romancing

the sensation that each innovation provides. 

Creative Direction: David Creech

Concept, Art Direction, Design: Kristen Shenk,

Linda Mai-Lotti, Corey Stephens, Kurt Parker,

Beatrice Thompson & Bureau Betak